Ad Age today ran an article about a CCO hire at Deutsch LA. Of course, the prominently-pictured creative guru was appropriately attired in the now de rigeur t-shirt and jeans. What started as a basic story, however, descended quickly into parody. The CEO hiring the new guy used an interesting yardstick for the decision: "someone I could sit on a plane with for six hours and enjoy myself." And then....the new CCO told Ad Age that "I think it's such a f******* amazing opportunity."
We always caution our PR clients that if they don't want it to show up in print, they shouldn't say it. And although some might think that a comment like this is more refreshing than the usual pablum quotes about new jobs, it signals a declining professionalism in our business. What do you think?
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