A recent, and highly blogged and tweeted scuffle between a journalist and marketing professional points up the visibility of those seemingly harmless comments on Twitter. They just might come back to haunt you.
In short, journalist calls marketing person for info for a story; marketing person doesn't get to it until the next day, and when she does call there's a nasty exchange because she didn't get back to him right away. She tweets about it, he tweets back, etc. Everyone's taking sides, and mostly against the journalist, who unleashed multiple f-bombs on Twitter. Check out the story and comments here.
Back in the day, we used to tell our clients that if they wanted something to be "off the record," they shouldn't say it. And that was in pre-Twitter and Facebook days. Now, people are busy recording every moment, from the mundane to the ridiculous, tossing off snarky comments and perhaps thinking that 1) no one cares and/or 2) no one is REALLY paying attention. Well, tell that to the Ketchum VP who tweeted a derogatory remark about the city in which a big client is headquartered. People ARE paying attention.
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