I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly great Pure Michigan campaign. No, it's not the pretty images on the TV spots. It's the voice over by Tim Allen and lyrical copy that make you want to drive to Michigan RIGHT NOW and experience apple picking and antiquing and "the slow dance of turning leaves." In the Nature's Show radio spot, the copy reminds us that we could just stay home and see a movie or watch TV, but the beauty of fall's turning leaves are something we will remember for the rest of our lives. Well said. Listen/watch the spots here.
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Recent Posts
- Marilyn Monroe in Chicago: Eyesore or Tourist Attraction?
- PR spin: Do new job titles make an agency more relevant?
- Doing PR for ordinary products: Three ways to get results
- Local Market PR: Avoid These Five Pitfalls to Ensure Profitability
- Smear Campaign Backfires on Facebook, Burson-Marsteller
- The Royal Wedding: No commentary, please
- What's wrong with PR? What we've got here is a failure to communicate.
- Don't quote me on that: What not to say in an interview
- Mark of a Good Agency: Support Your Client's Products
- How to Measure PR Effectiveness: The Debate Continues
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September 23, 2008
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What I'm reading now
Nic Pizzolatto: Galveston: A Novel
Here's a wild ride of a book. Bad guy with nothing to lose rescues a young prostitute, runs from badder guys. It doesn't look good for our protagonist. Masterful can't-put-it-down writing.
PR on the Web
Tired Words
- MagicalI thought this word was reserved for fairy tales. Now it's a word used to describe the iPad and even a night out for pizza in a recent Visa TV spot.
- TransparencyI can see through this one.
- IconicJust because something is well-known doesn't mean it's legendary or even important.
