Pure Michigan Campaign is Pure Magic

I'm not very sentimental. I don't save old ticket stubs or dried-up remnants of bouquets. But simple evocative writing gets me, every time. Kudos to the folks at McCann Erickson for developing a truly great Pure Michigan campaign. No, it's not the pretty images on the TV spots. It's the voice over by Tim Allen and lyrical copy that make you want to drive to Michigan RIGHT NOW and experience apple picking and antiquing and "the slow dance of turning leaves." In the Nature's Show radio spot, the copy reminds us that we could just stay home and see a movie or watch TV, but the beauty of fall's turning leaves are something we will remember for the rest of our lives.  Well said. Listen/watch the spots here.