Returning after a blogging hiatus--spring and summer filled with projects--and still I find the anti PR comments rolling in. It started a while ago with CBS legal analyst Andrew Cohen's now-famous comment about PR: "Show me a PR person who is accurate and truthful and I'll show you a person who is unemployed" (check out Shel Holtz's blog on this kerfuffle, as they say) and continued with lots of other folks -- including some PR people, even, piling on. Todd Defren chronicles it well in PR Squared.
And now I read that journalists and bloggers aren't getting their news from PR people...they are finding it in other blogs, from friends and acquaintances, by browsing on the web. Hate to break it to you, but most of those interesting tidbits began as PR placements. No kidding. Perhaps it was a word-of-mouth program or a mention in a seminar or a display at a trade show. Maybe it was a friend reading about something in the newspaper and telling someone else, who told a blogger. PR, PR, PR. Yes, and that is PR, too.
