Big corporations are slowly adopting the social media news release in various forms, as mentioned on the what's probably the best podcast devoted to the PR biz: For Immediate Release: The Hobson & Holtz Report. As much as I like the idea of offering journalists and bloggers multimedia possibilities and endless links to further information, the formats seem like an excuse to revert to PowerPoint-style bullet points. Are journalists that pressed for time? Like staging a home for sale, a good narrative "sells" a news release. It takes skill and a bit of effort, but consider a PR future of just lists and links. I, for one, am getting depressed just thinking about it.
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Recent Posts
- Tweeting as fast as I can
- How to be interesting, redux
- Another Twitter dustup
- If they can't find you, they can't fire you....
- When stunts go bad
- Pure Michigan Campaign is Pure Magic
- Stop the presses?
- Returning to find they still hate us (PR folks, that is)
- But is it news?
- Good deeds and good Samaritans
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September 21, 2007
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William Blake Resources
What I'm reading now
Erik Larson: The Devil in the White City: Murder, Magic, and Madness at the Fair that Changed America
If you build it, they will come. In this riveting true story of the 1893 Chicago World's Fair, Daniel Burnham, a leading architect of his day, leads the way as a fantastic white city is built in an amazingly short span of time. In a parallel story line, we meet serial killer and con man H.H. Holmes as he lures young women to their deaths. It's a PR cautionary tale, to be sure, as the pressure's on to attract more visitors than the previous Paris World's Fair. It's touch and go, even with a gargantuan Ferris wheel. Toward the end of the World's Fair run, though, a series of themed events brings the tourists to the fair in droves.
Tired Words
- IconicJust because something is well-known doesn't mean it's legendary or even important.
The SMNR template is just that: a template. Use the elements you like, skip the ones you don't.
You could certainly create a SMNR that is in the narrative format that you prefer, but which also contains multimedia and social media elements tat make it more readily discovered and shared.
But p.s., in my opinion, yes, journalists and most all other folks ARE that pressed for time. Aren't we all? ;)
Posted by: Todd Defren | September 22, 2007 at 06:14 AM