Big corporations are slowly adopting the social media news release in various forms, as mentioned on the what's probably the best podcast devoted to the PR biz: For Immediate Release: The Hobson & Holtz Report. As much as I like the idea of offering journalists and bloggers multimedia possibilities and endless links to further information, the formats seem like an excuse to revert to PowerPoint-style bullet points. Are journalists that pressed for time? Like staging a home for sale, a good narrative "sells" a news release. It takes skill and a bit of effort, but consider a PR future of just lists and links. I, for one, am getting depressed just thinking about it.
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Recent Posts
- Marilyn Monroe in Chicago: Eyesore or Tourist Attraction?
- PR spin: Do new job titles make an agency more relevant?
- Doing PR for ordinary products: Three ways to get results
- Local Market PR: Avoid These Five Pitfalls to Ensure Profitability
- Smear Campaign Backfires on Facebook, Burson-Marsteller
- The Royal Wedding: No commentary, please
- What's wrong with PR? What we've got here is a failure to communicate.
- Don't quote me on that: What not to say in an interview
- Mark of a Good Agency: Support Your Client's Products
- How to Measure PR Effectiveness: The Debate Continues
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September 21, 2007
What I'm reading now
Nic Pizzolatto: Galveston: A Novel
Here's a wild ride of a book. Bad guy with nothing to lose rescues a young prostitute, runs from badder guys. It doesn't look good for our protagonist. Masterful can't-put-it-down writing.
PR on the Web
Tired Words
- MagicalI thought this word was reserved for fairy tales. Now it's a word used to describe the iPad and even a night out for pizza in a recent Visa TV spot.
- TransparencyI can see through this one.
- IconicJust because something is well-known doesn't mean it's legendary or even important.
