- I wonder...did the Live Earth artists get to the venue in an energy efficient way? If we combined the square footage of all of their various residences, would we be able to comfortably house the denizens of a mid-sized town? Is anyone just a bit annoyed that they're telling US to conserve energy? Vinay Menon offers a very funny take on the subject in a column in the Toronto Star, saying that the stars' promise to carbon-offset energy consumption is .."a bit like buying somebody a hat after you've pulled out his hair."
- I wonder...why retail operations often don't carry event sponsorships through to their stores? Posters, custom coupons, event tickets for customers, even special products created to highlight sponsorships...although it takes more work, the payback is in increased customer awareness.
- I wonder...if the iPhone is such an awe-inspiring gadget, why don't I want one? Although I would consider myself an early adopter, I remember my purchase, oh so many years ago, of the Apple Newton. Can you say....wait for the next iteration?
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Recent Posts
- Marilyn Monroe in Chicago: Eyesore or Tourist Attraction?
- PR spin: Do new job titles make an agency more relevant?
- Doing PR for ordinary products: Three ways to get results
- Local Market PR: Avoid These Five Pitfalls to Ensure Profitability
- Smear Campaign Backfires on Facebook, Burson-Marsteller
- The Royal Wedding: No commentary, please
- What's wrong with PR? What we've got here is a failure to communicate.
- Don't quote me on that: What not to say in an interview
- Mark of a Good Agency: Support Your Client's Products
- How to Measure PR Effectiveness: The Debate Continues
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July 10, 2007
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What I'm reading now
Nic Pizzolatto: Galveston: A Novel
Here's a wild ride of a book. Bad guy with nothing to lose rescues a young prostitute, runs from badder guys. It doesn't look good for our protagonist. Masterful can't-put-it-down writing.
PR on the Web
Tired Words
- MagicalI thought this word was reserved for fairy tales. Now it's a word used to describe the iPad and even a night out for pizza in a recent Visa TV spot.
- TransparencyI can see through this one.
- IconicJust because something is well-known doesn't mean it's legendary or even important.
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