When a large advertising/marketing/pr conglomerate executes a stunt to publicize the new logo for an office supplies superstore and calls the event guerrilla marketing. Adweek covered the announcement last week with some fanfare. It seems a specially-designed vehicle projected an image of a giant rubber band ball bouncing along Michigan Avenue in Chicago. Very clever, and also cleverly timed to coincide with a retail trade show that opened last week.
Colin McKay covered this to some extent in his blog, Canuckflack, but I'd like to add that now it appears that big agencies are developing and executing PR stunts and calling them guerrilla marketing, possibly because of the trendier connotation. Hey guys, guerilla marketing is under-the-radar and underground by its very nature. You don't do the following: 1) send out a press release that you are going to do some guerrilla marketing 2) use guerrilla marketing to promote a new logo for an office superstore and 3) think that it's guerrilla marketing simply because you haven't asked the city for a permit. And I'm not even getting into the use of the guerrilla marketing "campaign" as the topic of a presentation at the retail convention (and the "rollout" of the surprise guest: the world's largest ball of rubber bands). A PR stunt by any other name is still a stunt.
This was some of the best information that I got from your blog. My friend suggested me to visit this blog. Really good one!
Posted by: college term papers | August 18, 2010 at 12:21 AM